Posts Tagged with “Shopping Event”
Last night I went to the Monika Chiang Bagsnob shopping event on Robertson in Los Angeles. Monika Chiang was there with Bagsnobs Tina Craig and Kelly Cook to greet guests as they arrived. I caught up with Tina and Kelly and had a brief chat with Monika Chiang herself.
Monika talked to me about the inspiration for her line and what she thought was missing in the fashion marketplace. She mentioned that her travels and her own personal style influenced most of her designs. She said all the details that give something classic an edgy twist was part of the idea behind her collection.
From browsing the store, I immediately felt like she was a new edgier ToryBurch. She has 2 stores already one in New York City and one in Los Angeles. Celebrities are loving her clothing and her marketing team have all the right elements in place. Her site is beautiful and her boutiques are beautiful. Monika has thought about every detail from the pull out luxurious tabs for her shoe boxes to her jewelry that is made of brass and gold plated to give the jewelry a feeling of gold weight. And the best part of all the price points are that sweet spot that Tory Burch has hit for attainable luxury.
When you look at the clothing and accessories in the Monika Chiang boutique you immediately think will those moto leather pants be $2,300 like The Row? When you try the pants on the leather is sumptuous and the cut is perfect. The surprise is that the price is $845. Her tops are $95. Her long drape dress is $245. Her platform boots are $545 and her ballet flats are $255 and have a 2 inch hidden wedge in every pair to give you that extra height. What gal would not want to be taller? This whole concept is what is going to make her line very successful. She gets what women want and she brings it to us.
Her clothes are a mix of east coast prep and edgy downtown chic. These elements make the line unique. The cashmere and great washed leather bags give the quality that you want in a price point that you will love.
After a little research, I found out that Monika Chiang is being financed by ToryBurch’s ex husband Christopher Burch through his finance firm J Christopher that is in the process of financing 9 other fashion brands. Christopher Burch sold his first apparel company for $140M before he turned 35 and continued to invest in fashion brands. His ex wife Tory Burch’s line was also financed and launched by him. He still sits on the board as Chairman today. Monika Chiang is a smart beautiful woman with a keen design sense that she did not learn from design school. She has a great grasp of what the right marketing and positioning in an otherwise saturated crowded market can do for a lifestyle brand and partnered herself with the best in the industry. This brand is destined to become an empire. www.monikachiang.com