Posts Tagged with “menswear. bike casual wear”


H & M Brick Lane Bikes Collection for Men

on December 3rd, 2012
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I do not often post about menswear, but this looked like an interesting collection that H&M did for men. It is a collaboration with Brick Lane Bikes for the men who love a healthy lifestyle and love to bike and look good while biking and also off the bike. It is functional athletic wear. Since my husband is a road biker who rides around in his club gear all over Los Angeles, I am sure someone like him would be interested in this type of biking casual wear.

In the collection there are rain jackets that have velcro adjustable sleeves as well as pants that have saddle seats. It definitely falls into that East London / Brooklyn hipster lifestyle look as well, but I think it is definitely a collection that people will be excited to see when it launches in March of 2013 at H&M stores.

The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide.

The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.

Even if you are not a biker, I think this collection from Brick Lane Bikes will be worth a look in the Spring.

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