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Boast is Back in Play for Tennis Season at the Harvard Club

on February 10th, 2013
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Company founded by Andy Spade with Ryan Babenzien helming as CEO of the Boast USA brand is now back in play.

Boast is the American sportswear label launched in Connecticut in 1973 which became a favorite among tennis and golf pros.

This week for New York Fashion Week Boast USA showed off their Fall 2013 country club meets prep modern redux at the Harvard Club with praise from PaperMag, GQ and Scene. With bloggers and editors snapping photos using their smartphones it was a party on Instagram and Vine for the social media set.

GQ Magazine interviewed CEO Ryan Babenzien back in July 2012 about the relaunch. Here is an excerpt from the interview:

GQ: Who is the core team? And how would you define the responsibilities of your role?

Babenzien: I’m the CEO, which I call the Chaos Efficiency Officer! I’m involved in everything from design and marketing to sales and distribution. Daniel Pepice, who comes from Rogues Gallery is a designer for us. His level of detail is unprecedented. I’ve worked with a lot of designers over the years, and Daniel is great at presenting the architecture. My brother Brendon is consulting on the men’s stuff. It’s tough to find anyone in the world talking shit about Supreme so given that he’s designed it for years should tell you what kind of talent we have here. Andy Spade is our creative consultant and rounding out the women’s designing is Minnie Mortimer. She’s a rock star! John Dowling, who bought BOAST from founder Bill St John two years ago, is our President. Without John none of this would be happening, and he remains as the number one supporter of this entire team. Kate Ackerman is on board too and she oversees all our production. She’s worked at Polo, J.Crew, Tommy Hilfiger, Lilly Pulitzer, and Kate Spade. I tell everyone everyday, including Kate that she’s the most important person at BOAST.

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What I like about the brand? I grew up on the east coast and it is like the east coast J Crew meets Benetton meets Hipster and prep school fashion scene. I like it because it looks very chic without looking like you are trying too hard. It is a new form of casual luxe. Maybe it will become the Juicy Couture of this generation. Whatever the case everything is very wearable and with Rag &  Bone and other designers doing their bit of prepster tennis country club gear for the season, J Crew better watch out.

photo courtesy of PAPER’s Market Director, Luigi Tadini

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