Posts Tagged with “College”

 
 

Tommy Hilfiger Back to School Fall Campaign Starts NOW

on July 22nd, 2013
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Tommy Hilfiger Back to School Fall Campaign Starts NOW – Have you seen the new Tommy Hilfiger back to school campaign on Youtube? I took the liberty of adding it to this post so you can see it right now right here. Chloe is off to college and she is typing her back to school checklist. Here is what I love – in our digital world the Tommy Hilfiger campaign takes us back to typewriters, No. 2 pencils, Encyclopedias, and paper gasp! I love it. Take a look for yourself.  Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook,created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.”

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