May 15, 2012, Los Angeles -‐ Finnish designer Ivana Helsinki introduces her Fall/Winter 2012 Tapiola-‐ Kauniainen collection with a preview at Bollare West Hollywood. Twenty-‐two stylists, editors and bloggers mingled and conversed with designer Paola Suhonen and previewed the Fall 2012 collection and special archive pieces. Two surprises included boutique owner Lisa Kline and actress Fernanda Romero.
The artistic films on display supplemented the collections and showed the stories behind its inspiration. Other elements of interest throughout the afternoon included the home goods, colorful printed napkins. and beautifully displayed artistic postcard boxes. Adding to the ambiance, Paola spun vinyl Scandinavian folk music in the background and a bubble machine blew bubbles off the balcony onto Melrose Avenue
Fall 2012 Tapiola-‐Kauniainen Collection
The collection tells a strong story from designer Paola Ivana Suhonen`s childhood weekends in the 70`s, spent with family and friends in a country home near Helsinki. “In those beautiful 70′s houses, homes of colorful wallpapers, places with turquoise pools, trays with heavy red candles, bowls of raisins, I spent my childhood weekends under the dark wooden table, listening to my mom and dad being part of those passionate conversations,” passionately describes the designer.
The collection is rooted in two original prints: Tapiola and Kapiola. The names of the prints affectionately reflect and highlight acclaimed areas near Helsinki that have been influential to the aesthetic of the collection. It offers a balance of heavier corduroys, delicate lace pieces, and the brands signature fuzzy cardigans made of handcrafted yarns.
The Ivana Helsinki Fall 12 collection showed at NYFW on February 10th, at the Metropolitan Pavilion.
ABOUT IVANA HELSINKI:
Ivana Helsinki is an independent Finnish fashion brand. It combines rough Slavic melancholy and pure Scandinavian moods, the balance between arctic summer nights and winter sadness. Creator Paola Ivana Suhonen is a Helsinki born designer, artist and filmmaker. Ivana Helsinki is the only Scandinavian womenswear brand to be accepted into the official International Fashion Week Calendar and has been featured in several alternative projects that combined fashion, design and modern art. All Ivana Helsinki clothing and knits are manufactured in Europe
“Love stories, road trips & dresses, northern oddity, pure beauty & wild wood vagabonds”
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